CopRice at Equidays 2014
Based at Mystery Creek in the Waikato, Equidays is a unique event which includes a range of equine demonstrations, exhibitions, activities and retail sites. Now in its fourth year Equidays 2014 had 17,000 people through their gates. The event is a mix of competition and education bringing together many of the country’s top riders and equine clinicians.
2014 was the second year CopRice were present at Equidays and it proved to be a very busy and successful event. We had a very strong presence at this event through our retail site, sponsorship of an event class and through our sponsored riders the Wilson sisters. Our stand drew in hundreds of people over the three days; we held copies of the Wilson sister’s new book “For the love of horses” and held daily book signings. With great initial sales of this book of 4300 copies; it will become an NZ best seller if it reaches 5000 copies sold.
CopRice was also heavily involved as a key sponsor in the Major Milestone Kaimanawa Stallion Challenge. Created out of a desire to save the wild Kaimanawa horses in New Zealand, the Kaimanwa Stallion Challenges are a part of this years Equidays and Horse of the Year in 2015. The CopRice Ridden Freestyle class and The Halter class showcased the trainers and the wild Kaimanawa horses which they had been chosen to train. The horses had only been out of the wild for approx 150 days however the relationship between horse and trainer was very strong and resulted in an outstanding display.
Our sponsored riders had another successful event across Show Jumping and the Kaimanawa challenges. They had three horses finishing in the top 10 in the Hyundai Derby (Premier 2nd, Levado 7th, Viking 9th) as well as great placings at the CopRice Ridden Freestyle (Argo 2nd, Anzac 5th and Nikau 8th) and the TB Floats Halter Class (Nikau 2nd, Anzac 4th and Argo 6th). They also participated and took clinics with Vicky attracting large grandstand crowds for her ‘Young Horse’ demonstration and her talk on ‘‘Happy Horse: Finding Solutions, not punishing the Symptoms’ clinics.’ On top of their great performance at events the Wilson sisters were also being filmed by TVNZ at Equidays as part of the reality TV show starring their family due to be screened as an eight part series on TV1 in March 2015.